David Tutin

B2B technology copywriter and PR expert.

Experienced, effective and great value, I work for tech businesses and PR agencies across the UK and US.

I write: feature articles / case studies / press releases / thought leadership / award entries / business profiles / blog content / marketing content / research reports / e-books. UK based. 

My published work includes:

Business Reporter •

Succeeding with AI

Francesca Lukes at Wanstor explains what organisations need to do to make a success of Artificial Intelligence
 
AI is quickly carving a multifaceted role across businesses everywhere, from enhancing data-driven decision-making to redefining customer experiences and employee productivity. The list of potential applications is practically endless, leading to a huge amount of speculation about what journey organisations are on.
 
For instance, there has been much concern raised about the extent to...

Building an effective data centre storage strategy for the zettabyte era

Laura Loredo, HPE Worldwide Product Management Manager, the LTO Program, tells us that a strategy where tape-based storage is leveraged for long-term data retention allows organisations to securely archive large volumes of cold and frozen data in a cost-effective and energy-efficient way. 

Faced with the on-going exponential data growth rate, IT leaders must contend with a retention burden that has a significant impact on issues ranging from budgets and technology to complexity and governa...
contact-centres.com •

Calabrio Transforms Mersey Care’s Mental Health Crisis Services

Calabrio Transforms Mersey Care’s Mental Health Crisis Services

Mersey Care NHS Foundation Trust is one of the largest trusts providing physical and mental health services in the North West of England. Serving more than 1.4 million people across 170 clinical services sites across the region, the Trust is also commissioned for services that cover North Wales and the Midlands.
Challenge
As part of its ‘striving for perfect care’ strategy, which aligns with the NHS long-term plan, Merse...

Leaseweb Launches Highly Efficient VPS Infrastructure, Delivering Exceptional Price-Performance

Leaseweb Global, a leading cloud services and Infrastructure as a Service (IaaS) provider, today announced the launch of a new highly efficient Virtual Private Server (VPS) solution. Designed for businesses that need a combination of exceptional price-performance, fast local storage and easy deployment, Leaseweb VPS packages start at just €3.99/month to deliver affordable solutions that don’t compromise on quality.
BetaNews •

How can organizations mitigate the security risks caused by human error?

There’s a great quote which goes along the lines of “To err is human, but to really foul things up requires a computer”. When applied to cyber security this can fit very well, as human error is a major contributing factor towards data breaches. People are inherently prone to making mistakes, and when working with complex technology the risks are massively amplified. It’s hardly surprising, therefore, that almost three-quarters (74 percent) of CISOs view human error as the most significant cyber...
SVG Europe •

Tech-led innovation: What could 2025 bring for the sports broadcasting industry

By Peter Watling, senior director EMEA at Perifery.

The past 12 months have seen the sports broadcasting industry continue to evolve at a rapid rate. Trends such as the continuing rise of streaming platforms, the growth in media rights agreements and the adoption of transformative technologies are contributing to a highly competitive and innovative landscape.

Looking at the impact of streaming on the sports broadcast ecosystem underlines its growing role, with 41% of global sports fans using O...
teiss •

High-stakes in the cybersecurity arms race

By the end of last year, roughly half the world’s population had elected their leaders in what was described as ‘democracy’s big year’. For many countries, this has ushered in periods of significant change, with new governments mandated to deliver on their domestic and international priorities.

One of the most pressing issues shared by everyone in authority is confronting the risks to national security and economic stability caused by cyber-crime. During every administration, the issues become more embedded within political discourse as the impact continues to be felt. Five years ago, for example, the 2020 IBM Cost of a Data Breach report revealed that the average time required to identify and contain a data breach was 280 days.

Node4 Appoints Richard Moseley as Chief Executive Officer

Node4, a cloud-led digital transformation Managed Services Provider (MSP), has today announced the appointment of Richard Moseley as Chief Executive Officer (CEO), with founder and previous CEO Andy Gilbert becoming President and Board Member. The announcement is part of a strategy to strengthen Node4’s executive team as the company embarks on the next phase of its growth journey. Moseley will work closely with Gilbert to complete an in-depth induction and handove...
Bizclik Media Ltd •

How to Strengthen Supply Chains During Retail's Peak Season

The period stretching from pre-Halloween to Christmas represents a 'golden quarter' for retail, offering an opportunity for businesses to boost profits and end the year on a high. But what if their supply chains are letting them down?Here, Rob Shaw, Managing Director for the EMEA region at Fluent Commerce, speaks to Supply Chain Digital about the strategies companies can employ to ensure a prosperous festive season. Tell us a bit about you and your role As General Manager for Fluent Commerce in...
Digital Media World •

Putting Automated Workflows at the Centre of Agile Media Operations

Driven by rapid change in operations, strategic and operational agility are now a priority for media organisations. Between production and delivery, a finite window of opportunity exists to turn content into revenue.


Driven by rapid and ongoing changes in media operations, strategic and operational agility have become core objectives for organisations across the industry. From production and acquisition to delivery and audience engagement, there is a finite window of opportunity to turn co...
teiss •

Cyber-fusion, collective defence and resilient security

There’s no doubt that effective cyber-security and resilience can be hampered by problems such as siloed resources, ineffective communication and a focus on reactive defence in the face of rapidly changing risks.

When an organisation’s security stakeholders aren’t collaborating effectively, threats may go undetected, response times may be delayed and valuable insights may remain unshared – weakening cyber-security effectiveness and increasing vulnerability to attacks.

Glasswall Wins Security Innovation of the Year and Security Professional of the Year Categories at the Prestigious UK IT Industry Awards 2024

Glasswall claimed two major honors at the prestigious UK IT Industry Awards 2024 for Glasswall Halo in the Security Innovation of the Year category and Connor Morley, who was presented with the Security Professional of the Year award.Hosted at a ceremony in London on November 13th, the UK IT Industry Awards are designed to celebrate and promote the organizations, teams, projects, technologies and individuals who continue to help shape the future of IT, the technology industry and digital society...
Digitalisation World •

How will the AI arms race impact cybersecurity?

With the EU AI Act in force for several months, organisations will soon start to feel the weight of regulatory pressure around the development and deployment of AI. Post-Brexit, it will still apply to UK businesses with customers in the EU and is part of the wider growth in legislation designed to ensure the technology can be controlled. Closer to home, the previous UK government set out a ‘pro-innovation’ approach to regulating AI in a 2023 White Paper, which proposes a sector-specific framewor...

WNBA Teams Generated Record $136 Million in Sponsor Media Value for Brands as Social Media Engagement Soars, According to New Report from Relo Metrics

Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today released the findings of its 2024 WNBA Brands Insight Report, revealing that the League drove a record $136 Million in Sponsor Media Value (SMV) during the regular season. Major brands, including Nike, AT&T and Michelob Ultra, benefited significantly from soaring social media engagement, with TikTok seeing a 470% increase in e...

Leaseweb Achieves ISO 14001:2015 Certification, Reinforcing its Commitment to Environmental Sustainability

Leaseweb, a leading cloud services and Infrastructure as a Service (IaaS) provider, today announced it has achieved ISO 14001:2015 certification for its operations globally. This internationally recognized standard for environmental management systems (EMS) ensures that Leaseweb is taking proactive measures to minimize its environmental footprint, is compliant with relevant laws and is committed to environmental responsibility and sustainable business practices.
Media Center •

Blue Yonder Consumer Retail Returns Survey: Tighter Returns Policies Threaten European Consumer Spending

Blue Yonder, the world leader in digital supply chain transformation, today released the findings of its first European Consumer Retail Returns Survey, which examines how consumers across the continent are experiencing and reacting to increasingly stringent returns policies. Notably, the findings reveal the importance that most consumers place on returns policies, with 61% of those surveyed acknowledging that a lenient returns policy significantly or moderately influences...
TechNative •

Unleashing the power of business application integration

While these systems offer a range of advantages, including integrated business processes and simplified IT management, they are also expensive to buy and operate, complicated to implement and inflexible.


More recently, however, technology trends have changed, and businesses have shifted to using specialised software across a wide variety of different functions. This ‘best of breed’ approach has led to the growth in more focused software tools, such as Salesforce for CRM, Zendesk for service d...
Business Reporter •

AI in the professional services sector

Francesca Lukes at Wanstor examines the road ahead for AI in the professions
 
The increasing integration of automation and AI in the professional services sector marks a significant shift from longstanding traditional manual processes to a more efficient, technology-centric approach.
 
This transformation is spearheaded by a range of innovations, from AI-powered analytics and predictive insights to personalised client engagement, among many others.
 
At a high level, for instance, organisations...

The future of threat intelligence is here and it’s automated – Intelligent CISO

Terrence Driscoll, Chief Information Security Officer at Cyware, discusses how Threat Intelligence Platforms are helping security teams eliminate the need for manual data assimilation.

The arms race between the cybersecurity industry and threat actors continues at an unrelenting pace. As a result, the role played by threat intelligence has become increasingly important and explains why it now takes centre stage in the security strategies of organisations the world over.


In practical terms,...
Business Reporter •

The future of service desks – five fundamentals

Wanstor’s Francesca Lukes examines the major trends shaping the development of IT service desks
 
Over the next few years, IT service desk delivery will experience more innovation and change than ever before. Across the ecosystem, there is an ongoing and fundamental re-assessment of what service desks are there to deliver.
 
The days when their role was about finding and fixing issues are fast disappearing in favour of a broader enabling function, where technology adoption, customer experience a...
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